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best brand guidelines · NISSI brand style guide Brand integrity is a fragile thing, so it needs to be treated as such. Brand guidelines are, in essence, your owner's manual on how to “use” your brand. 10 Best Examples of Brand Guidelines · 1. Starbucks. Starbucks, for example, calls this document the “brand expression guide” and explains that this is: · 2. Uber. 12 examples of great brand guidelines · 1. Skype · 2. Mailchimp · 3. Boy Scouts of America · 4. Girl Scouts of America · 5. Google · 6. Twitter · 7. Slack · 8. NASA. The answer is a well-maintained brand, thanks to a meticulous set of style guidelines. This guide for official Apple product retailers is just one example of

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